MAY EDITION

Roots Real Estate
Published on April 26, 2021

MAY EDITION

EAV REAL ESTATE UPDATE

250 pounds of food donated to the

East Atlanta Kids Club!

If you joined us for our “Bring a can, take a can” event in partnership with Argosy on 4/22, THANK YOU! With your help, we were able to donate 300+ cans of food to the East Atlanta Kids Club! Thanks also to Sceptre Brewing, 3 Taverns, Creature Comforts, and Tucker Brewing for donating beers to the cause!

What’s happening in the market right now?

In case you missed it, the real estate market right now is still on fire! If you’ve been thinking of selling your home, NOW IS THE TIME. Even if it’s just a consideration and you aren’t sure if you want to sell, we’re happy to offer up a free Home Value Analysis (hint: the Zestimate price isn’t always right) so you can see all of your options. Get in touch:

BUSINESS SPOTLIGHT:

The Mother-Daughter Duo behind Emerald City Bagels

Emerald City Bagels got its start in 2013 when mother and daughter duo, Jackie and Deanna Halcrow, began experimenting with bagel-making at home as a creative escape. “At the time, I was also in a job that I hated and given Deanna’s lifelong love for cooking and my professional experience baking, we decided we should give the idea of a bagel company a shot”, said Jackie. In 2014 they moved into a shared kitchen and quickly started picking up wholesale accounts. They spent the first four years selling bagels to coffee shops and at pop-ups before they were finally able to open their very own bagel shop on Glenwood Ave.

They named their bagel shop after The Wizard of Oz which is Deanna’s favorite movie. “We tossed around a few names at the beginning, but ultimately just liked the ring of “Emerald City Bagels’”, said Jackie. When asked about their favorite memory, they shared with us that it was the week they were opening the shop. They had to do a few large test batches with the fancy new equipment, so they ended up with a lot of bagels on their hands. Jackie recalled their creative solution: “I did a quick post on social media saying that we had some test bagels to give out for free. We were mobbed within 10 minutes by our lovely new neighbors in EAV. We had about 600 bagels to give away and they were all gone within a half-hour!”

 As residents, they always loved the neighborhood, so opening in EAV was an obvious choice. “The huge amount of support we received that first week though will make me love East Atlanta forever”, said Jackie.

When asked for the low down on the bagel fairies, Jackie replied, “The bagel fairy is a very magical little creature! When most of our wholesale accounts were forced to close in March, we were looking for ways to keep our wholesale delivery drivers employed. They were always quite accustomed to zipping around Atlanta in the wee hours of the morning, so we had the idea to put together a bagel pack that they could deliver directly to people’s doorstep! It was a great way to allow for safe, contactless delivery, keep our drivers driving, and maybe spread a little joy in a dark time”.

When asked for the low down on the bagel fairies, Jackie replied, “The bagel fairy is a very magical little creature! When most of our wholesale accounts were forced to close in March, we were looking for ways to keep our wholesale delivery drivers employed. They were always quite accustomed to zipping around Atlanta in the wee hours of the morning, so we had the idea to put together a bagel pack that they could deliver directly to people’s doorstep! It was a great way to allow for safe, contactless delivery, keep our drivers driving, and maybe spread a little joy in a dark time”.

The bagel fairy package includes 13 bagels and 2 tubs of cream cheese. Customers can place their orders and read about delivery specifics on their website, www.emeraldcitybagels.com. Want free bagels? Check out our Reader Perk below!

READER PERK

Win a $50 Emerald City Bagels gift card!

  1. Give us a follow on Instagram @rootsatlanta.
  2. Look for our Emerald City Bagels post with the photo of Jackie & Deanna from above.
  3. Tag three friends who would also want to win!

NEIGHBORHOOD NEWS

The EAV Farmers Market is Back Y’all!

Finally, something we can all celebrate! The Farmers Market is back and it’s open each Thursday from 4-8 pm, rain or shine. We caught up with Katie Kriner, Market Manager of the East Atlanta Village Farmers Market, to learn more about what we can expect from the Market this Spring. Watch the interview below:

DEVELOPMENT NEWS

The Lodge at 525 Moreland Gets Closer to Breaking Ground

A transformation is in the works at the northeast corner of Atlanta’s Ormewood Park neighborhood bordering East Atlanta Village. The Glenwood/Moreland realignment is taking shape and the next project creating a buzz is The Lodge at 525 Moreland Avenue SE. It’s a historic but vacant Masonic Lodge coming in at a total of 15,000 square feet in its current state. The developer, Rea Ventures Group, is planning a 16,560 square foot office and retail building, 55 parking spaces for cars, 24 bike spaces, a wellness center, and a community garden. From the residential side, you can expect 42 units for the affordable mixed-use project made up of floor plans ranging from studios up to three bedrooms.

The developer originally planned on 25 residential units but realized 42 was the minimum number of units needed to become eligible for a financing source which will create homes for working families with annual household incomes between $26,000 and $53,000. This program is one of the nation’s most successful affordability financing sources, with rigorous standards from initial design through property management. The developer said, “As our local housing market has soared in value, we have an opportunity to support the rare inclusiveness and diversity that exists here by providing housing for working families who want to remain in or join the neighborhood. This would be the first new affordable housing built in the area since Branan Towers in the early 1970’s”. The developer’s team has engaged with the community throughout the planning and design process. The team attended EACA, SAND, NPU W, and Community Design Open House meetings to provide multiple opportunities to share details about the project and gather feedback straight from community members. They even held an open house in February for neighbors to check out the Lodge and ask questions.

According to the project’s website, the building has long been neglected but it has great bones of masonry, steel, and concrete and will clean up very well. “The architectural details are irreplaceable and of another time, with a limestone masonry façade, marble staircase, and grand ballroom with 20 foot high ceilings”, says Rea Ventures Group. The masonic building was built in 1947 and used as a Masonic Grand Lodge on the top floor with a Kroger on the ground floor. The developer believes the bottom floor could work well as a specialty grocer or market with multiple vendor booths. After several delays due to the pandemic, permit applications were finally filed in March to start demolition and site work. We’re excited to see the historic elements of the Masonic Lodge preserved in this exciting new project.

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Until next month, thanks for reading!

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